The report aimed to understand the knowledge, practices, and perceptions of French consumers regarding plant-based proteins.
Hi! I'm Elena, the Founder of Vegan the World Consulting. I have a Master's in International Trade and published the thesis "Reaching a global coverage as a Very Small Business: an impossible ambition?". I am a strong believer that even the smallest brands can benefit from conquering new international markets.
With that in mind - and after helping numerous companies with their international expansion - I created Vegan the World to help entrepreneurs and businesses make their plant-based products and services available worldwide and help shift the world towards a more sustainable and ethical future.
Events and trade shows are a great way of presenting your brand to potential customers and getting their feedback. It’s also the best way to network and meet the different actors within the sustainable and plant-based industry.
The boom of the vegan market in France: review of 2021 and 2022 market outlook
The year 2021 was marked by a number of key events for the plant-based food market in France. The year got off to a strong start with the organisation of the first French edition of Veganuary, which was so successful that the 2022 edition looks extremely promising. Mass retailing The year was then marked by …
China: the New Land of Vopportunities
The attitude towards veganism in China is changing. Though meat consumption has been increasing since the 80s, the trend towards plant-based products is rising – and fast! In this blog post, we’ll share with you some insights about why the Chinese market represents a great opportunity for vegan products. The history of meat consumption in …
8 Essential Tips for International Success
Want to export your vegan products or services but don’t know where to start? Then keep reading! 😉 Good preparation is absolutely key when expanding abroad. In this blog, we will give you some tips so you can successfully prepare your export strategy. 1. First things first: Analyse your export capacity: Launching a product or …
France bans the use of meat terms such as “sausage” for Vegan products. What it means for companies exporting to France.
Three years ago, in June 2017, a European law banned the term “milk” when used on packaging and promotional material of plant-based milks (oat, almond, soya…). The terms “butter”, “cream”, “yoghurt” and “cheese” were equally prohibited for products that don’t contain their animal counterparts. On the 27th of May 2020, a proposition for a similar …
5 Reasons to Expand your Vegan Business Abroad
Expanding abroad is a great way to grow your business and to increase profit, but there is a number of other advantages. Today we will focus on the 5 main reasons why you should expand your business abroad.
Boost your Marketing with these 5 Environmental Reasons to go Vegan
November is Vegan month! That’s why throughout this month, we will talk about some reasons to make the change. These reasons can also be used in your vegan products’ claims as they are a great marketing tool! In this article, we focus on 5 environmental reasons to go vegan. Species extinction Animal agriculture is the …
Covid-19: an Opportunity for the Plant-Based Market
In a time when a health crisis is becoming an economic one, many businesses are going bankrupt and talk is about the recession to come. However, this lockdown did benefit certain industries. Streaming and video conferencing platforms have expanded, E-commerce companies have grown… as have plant-based food companies. This article will look into the effect …